Tuesday, December 29, 2009

Lay's India's Magic Masala Chips

Brand: Frito Lay
Style: India's Magic Masala
Origin: India
Type: Potato chips

Flavor: Indian sweet and spicy with a kick
Verdict: Approved!

Ah, how I love friends from faraway places.  Well, Pittsburgh isn't really all that exotic, but my friend there has a source for zany snacks and just sent me a huge box of them for the holidays!  Merry Christmas and Happy Channukah to me!

The first selection I tried from the box was one that came most highly reccommended from my friend: Lay's India's Magic Maslala chips.  They taste somewhat like I imagined they would - like Indian food, but they've got a real kick that I wasn't expecting!  The flavor is more complex than a lot of American styles.  First of all, the potato taste is good, strong, and definitely a better quality than American Lay's.  It's emphasized with a thicker, ridged cut, similar to Ruffles.

The spice on it taste very Indian, and I don't have a cultured enough pallette on Indian food to draw comparisons more than that, unfortunately.  I eat it often, but I just get whatever the special is at my local lunch cart and don't really pay attention to what any of it is called.  I can taste a sweet undertone at first (likely from the 'artificial raisin flavoruring substances' toted on the back of the bag), then the spicy and the salty flavors come in.  It has a slow burn, dying down after the initial shock, then sitting at the back of your tongue for a few minutes.  My nose is even running a little after having a handful of these.

The bag says that they'll make my heart go, 'DHAK DHAK!', but I wouldn't necessarily go that far.  They do make my tongue happy, however, and I'd definitely get these again if I saw them at a market here in town.  Approved!

Purchased in Pittsburgh, PA


  1. Dude, please oh please let me know where I can find these in the US....I'm dying without them.

  2. Where in Pittsburgh did you purchase these?

  3. My friend sent them to me. I think she got them at some Indian grocery store. However, I'm fairly certain they don't make them anymore.

  4. Amazon has them!

  5. They have them in Nepali and Indian stores here in Boston. Just bought some last week. I wish they had larger bags because the snack size is not enough.